Two Reasons Why Park Automall Dominates The Tampa Searches On Google
How Do They Do It?
I’m going to use Park Automall as a reference in this article. The cool thing is they aren’t even in the city of Tampa, they are in nearby Pinellas Park.
According to Google Trends, the Tampa new and used car market (on the internet) is one of the largest in the entire world. It’s is ranked number 8 in the country (Orlando is number 7 – Kansas City is number 1).
Do you realize how many new and used car dealers are in Tampa? There are many multiple rooftop dealers as well, and they should be there.
I could go on and on about what a dealer should do, but I won’t. I will keep it simple and give my 2 main reasons why. It is important to note that this example snapshot is just one single keyword phrase, and they rank on thousands.
1) Backlinks: Park Automall has many links from related websites pointing to their website with anchor text using Tampa Keywords. The best way to find out how many backlinks you have is Yahoo Site Explorer. At this time, they have 443 different backlinks, from many different websites. Most are auto-related. Their Showroom Logic website is keyword friendly, and between that and the blog it really juices up their main website which you can see here.
2) Proper Website: Park Automall is smart enough to have their own website, meaning they own it. Most dealers “rent” a website from providers. Park Automall had their website custom built. I have nothing to do with that website, so I can honestly say “well done”. I did some consulting for them when they recoded it, but other than that I am not affiliated with that company in any way.
There is a dealer in Lakeland Florida that dominates the Lakeland searches, and I see them show up occasionally on Tampa car searches. Why? They have their own site as well.
Do I recommend that a car dealer runs out and switch over their site to a custom one? Probably not yet, but I would suggest getting a macro site and start getting more of the long tail keyword traffic. Showroom Logic offers private third party car listing websites, which is perfect for juicing up your website. Besides their Twitter Tools, Showroom Logic utilizes press-releases and viral campaigns to help a dealer dominate.
Mike Annable of Showroom Logic can be reached by calling 863-666-0130 or you can send him an email at mike@showroomlogic.com.
