Friday, March 19, 2010

Twitter and Facebook Pay Off For Tampa Florida Used Car Dealer

August 30, 2009 by Mike · 1 Comment 

Check Out The Full Story On Park Automall

Check Out The Full Story On Park Automall

For a while now I’ve been blogging about the Social Networking Tools developed by Showroom Logic. This week Bay News 9 in Tampa picked up the story about Park Automall and how they use websites like Twitter & Facebook to sell cars.

Showroom was very excited about this because it put their tools on the Tampa media. Of course Bay News 9 did chop the news story up a little. Dave Ingold talked about how he uses our automatic Twitter and Facebook updates to update all of his followers on Twitter and Facebook.Each time a new vehicle is added to their inventory Showroom Logic’s system automatically sends a Twitter Tweet and a Facebook update that included a direct link to the actual vehicle page.

What they didn’t say is the fact that these tools were developed by a little known company called Showroom Logic which is based out of Lakeland Florida. Park Automall is the first used car dealer to take full advantage of our tools. Is it working? Absolutely! Dave Ingold says that since March, 20% of sales have come from Facebook and Twitter.

We like the way Dave approaches social networking. Besides his automatic updates, he still logs on to each and send out his own personal tweets. He does it with style and he doesn’t bore us with “I just ate lunch” tweets. Dave Ingold has mastered social networking.

How has Dave succeeded where others have failed? “Dave fully understands the process of success on the internet. It doesn’t happen overnight. It takes months of steady work to reap the benefits. He also has the absence of improper franchise training that is given to major car dealers. There is no question in my mind that Park Automall will own the Tampa used car market.”, says Mike Annable; co-founder of Showroom Logic. Mike also adds that “Dave Ingold is also lucky enough to have the support of Park Automall’s owner, Fred Najjar. He understands it as well.”

Be sure to click the picture to see the full story.

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