Saturday, March 20, 2010

Toyota’s Reputation Management Division Working Over Time After Huge Recall

January 29, 2010 by Mike · 3 Comments 

It appear that Toyota has it’s reputation management firm working over time since the news was announced that over 2 million vehicle have been recalled due to a potential problem with the gas pedals sticking.

The reason why I’m aware of this is simple. I did a blog post earlier on another blog, and my RSS Feed updates my Facebook Status. I clicked on the link (from Facebook) and this is what I got:

Toyota Had My Facebook Link Blocked (Click to visit the post that was blocked)

Toyota Had My Facebook Link Blocked (Click to visit the post that was blocked)

I’m not sure how many reports Facebook would require to block a link, but it just goes to show you how important reputation management is and how to act swiftly.

I’m sure this is a PR nightmare, but because of the serious safety issues of this recall I take my hat off to them for pulling the cars from being sold as well.

Comments

3 Responses to “Toyota’s Reputation Management Division Working Over Time After Huge Recall”
  1. Facebook doesn’t believe in freedom of speech. And the co-founder is a Harvard Grad?
    Mike & Used Toyota In Pensacola´s last blog ..2004 Honda Accord My ComLuv Profile

  2. Ssally says:

    There biggest problem have been lack of positive PR, which apparently is typical for Japanese companies. However, I think this will set a new precedent for them
    Ssally´s last blog ..States That Do Not Require SR22 My ComLuv Profile

  3. I love the Prius, it’s too bad to see such catastrophe’s happen at Toyota.

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