Events, Happenings & Cool Stuff

I’ve been seeing the ads all over the internet promising to show you how to get rich from Google. Unless you are extremely lucky, this will not happen.

Here is a copy of my latest check from Google. This was for an entire month, and you can see it is nothing to brag about.

This Months Google Check Brought Me In $234.00

On the other hand, who wouldn’t want a check for $234.87 a month? It’ll pay my electric bill or most of my car payment.

Last year when I was doing my taxes, my accountant said “Can I ask you how you get income from Google”? I laughed and said it’s hard to explain, but to be short it’s advertising. If you look close to the top right of this blog page you will see a block of Google ads. Excluding myself, every time somebody clicks one a get a portion of the money that the advertiser pays Google to display the add.

Depending on your niche, it’s tough to figure out what pays. If you keep an eye on your Google Adsense Campaign you can get an idea.

I write many blog posts about cars, so Google tends to throw car ads up there. They pay pretty good! Yesterday I made $10.49 from 10 clicks.

Yesterday's Google Adsense Earnings

Some good bloggers can make some cash when they find their niche. If they write good content they can develop some decent traffic and make a good living, but they will never tell you what their niche is. You must figure this out yourself.

I am in no way a professional writer as you can tell by my grammar, what I am is a keyword writer. I have a total of 10 blogs and about 20 websites, and I write only get traffic to my websites and client’s websites. Google, Yahoo and Bing just love fresh content.

Some bloggers don’t need seo because they write their own script to manage a Google Adwords account. What they do is bid on long tail keywords which cost about .10 cents a click, then when a user reaches their website there is advertising on there that will make $1.00 or so a click. So basically they paid .10 cents for your click but made a .90 cent profit when you clicked one of their ads.

My business partner for Showroom Logic wrote a script for us related to cars. We pay about .08 cents a click and most car dealers pay between 2 or 3 dollars per click.

So what I am saying is simple, their is no way you will make a living from 1 blog any time soon. You have to build a following and learn the tricks to viral marketing and such.

Do some Googling and read some forums, you will find that there is a lot of information out there. You just have to be careful who you listen to.

Yesterday we finished up this car wrap. Using the latest software we were able to create this awesome design. We at PAWS Printing use the industries best car wrap material, which is called Control Tac by 3M.

Call 863-666-0130 For More Information

For only $2,200.oo complete, here are more photos of the car:

[View with PicLens]

Tip: When shopping around for a car or truck wrap, don’t settle for the cheaper alternatives. Insist on 3M products.

Here in Lakeland Florida we call them trailers. Some call them modular homes, and the northerners call them manufactured or mobile homes. We all know what they are, and here in Polk County there are more than you could imagine.

This guy has a great viral campaign going, and believe me when I tell you he will be successful in his area, and he’ll probably become famous:

How Do They Do It?

I’m going to use Park Automall  as a reference in this article. The cool thing is they aren’t even in the city of Tampa, they are in nearby Pinellas Park.

According to Google Trends, the Tampa new and used car market (on the internet) is one of the largest in the entire world. It’s is ranked number 8 in the country (Orlando is number 7 – Kansas City is number 1).

Do you realize how many new and used car dealers are in Tampa? There are many multiple rooftop dealers as well, and they should be there.

I could go on and on about what a dealer should do, but I won’t. I will keep it simple and give my 2 main reasons why. It is important to note that this example snapshot is just one single keyword phrase, and they rank on thousands.

1) Backlinks: Park Automall has many links from related websites  pointing to their website with anchor text using Tampa Keywords. The best way to find out how many backlinks you have is Yahoo Site Explorer. At this time, they have 443 different backlinks, from many different websites. Most are auto-related. Their Showroom Logic website is keyword friendly, and between that and the blog it really juices up their main website which you can see here.

2) Proper Website: Park Automall is smart enough to have their own website, meaning they own it. Most dealers “rent” a website from providers. Park Automall had their website custom built. I have nothing to do with that website, so I can honestly say “well done”. I did some consulting for them when they recoded it, but other than that I am not affiliated with that company in any way.

There is a dealer in Lakeland Florida that dominates the Lakeland searches, and I see them show up occasionally on Tampa car searches. Why? They have their own site as well.

Do I recommend that a car dealer runs out and switch over their site to a custom one? Probably not yet, but I would suggest getting a macro site and start getting more of the long tail keyword traffic. Showroom Logic offers private third party car listing websites, which is perfect for juicing up your website. Besides their Twitter Tools, Showroom Logic utilizes press-releases and viral campaigns to help a dealer dominate.

Mike Annable of Showroom Logic can be reached by calling 863-666-0130 or you can send him an email at mike@showroomlogic.com.

In today’s world, it’s more effective to have a website that has some automation. I cannot say enough about Joomla, and it’s free! I hooked up Nichols Insurance Group in Lakeland with their own Joomla website.

Joomla does take a bit of tweaking to change the default template (which isn’t very attractive). This is where I come in. I encourage my clients to learn the back-end so they can easily add pages themselves (including pictures) so I set-up the framework, style it and make it search engine friendly (which is very important). The stock versions of Joomla are not friendly for search engines.

Nichols Insurance Website Almost Done

Here is just a few of Joomla Features:

• Your customers can easily create their own accounts, and you can keep any page you want private to the public. For example, if you look at the screen shot above you will see the get estimate widget for an insurance quote. If Nichol’s really wanted to, they could force people to create an account first and make it visible only when someone is logged in.
• Joomla has widget friendly sidebars so you can easily place Twitter, Facebook and other widgets in seconds just about anywhere on your website.
• Custom Google Maps have come a long way. Make it easy for your customers. Check out the demonstration here.
• Don’t spend thousands on a website when you can get this for a few hundred. Joomla can easily be restyled if you want a new look in the future, without compromising your search engine rankings. For more information, you can contact me here.

Be Sure To Customize Your Directions Page Like This

With Joomla, you can even add cool photo galleries like this!