Largest Car Dealership In Utah Using Sex Appeal To Lure Car Buyers?
October 22, 2009 by Mike · 3 Comments
I know car dealers are desperate to find new ways of luring in potential car buyers, but I think Ken Garff of Utah is taking it to the extreme
Last week, I noticed someone started following me on Twitter with the name “veryhotlisa”. I couldn’t help to notice the thumbnail photo was simply a woman showing her cleavage.
Utah's Largest Car Dealership Using Sex Appeal?
After looking up at her profile her introduction says:
“Hi everyone! I’m 22 years old, graduated from college in 2008, and I love sunbathing! 
I am currently marketing director at UsedCarsUtah.com”
I was very curious who was behind this odd campaign. I visited the website and at has “Ken Garff” written all over it. Looking at the WHOIS, they are not listed as the domain owner.
They are obviously paying somebody for this promotion. For a company that had a boycott from the Gay Community earlier, this may not be a good way to manage their reputation.
Last week, I sent out a Tweet about it to see what other thought:
carsalsa said “ That dealer doesn’t get how much they are alienating their biggest buyer base”
cgsommer said “She should sell bikes RT Not sure of this is an appropriate way to advertise 4 largest car dealer in Utah”
I’m curious what your thoughts are?
Sex sells, that is a known fact, however, after seeing this I would NEVER buy a car from this dealership! There is a huge difference between “classy & sexy” and “trashy & sexy”, this one falls into that latter category and beyond!