Boston College Endorses Black Hat SEO Tactics

On January 15th, 2009 I wrote a blog post about a sneaky used car dealer who had their link placed in the middle of a painfully long article.

If you look in the middle of this page you will see the term “used cars” was snuck in there with a link pointing to a used card dealer in Florida. For those who don’t know, a link like that will boost the dealer’s ranking in search engine search results (particularly Google) because it is coming from a reputable source. Furthermore, a .edu domain provides huge “link juice”. This is reffered to as “Black Hat SEO“.

Boston College did contact me about my post and said the link would be removed “sometime this week”. Well, as you can see the link is still there.

Is Boston College making money installing these links and supporting the Black Hat SEO Market? It appears so. Do they have an employee on the inside selling these links? It appears so doesn’t it?